Gritty Pretty Magazine's feature celebrates current beauty brands supporting World Oceans Day, a yearly event highlighting the world’s oceans. The ocean covers more than 70 per cent of the earth’s surface, holds about 97 per cent of the world’s water and helps govern our global weather patterns.

Shooting off the coast of Montego Bay, Jamaica, this editorial encapsulates a synchronistic experience between this complex topic and our human dedication toward futures forever intertwined with nature.

Marine pollution is a big problem. More than eight million tonnes of plastic enters the oceans each year, equal to dumping a garbage truck of plastic every minute, a 

, 80 per cent of plastics in our oceans are generated by land-based activities. Plastic rubbish is a direct threat to our marine animals and plants. Often, wildlife will mistake plastics for food and swallow it; once digested, these plastics can block breathing passages and stomachs, leading to a painful death.

“With more than 40 per cent of the world's population living within 100 kilometers of the coastline, it’s a topic that hits close to home”.

Gritty Pretty

Cefalù’s cultural beauty shimmers in Cinq à Sept’s Fall campaign directed by Proof-of-Dreams in coastal Sicily, designed for the sophisticated modern woman.

An old fishing village with narrow, winding streets from medieval times and a splendid 12th-century cathedral, possesses all the beauty and charm that strikes at the heart of this campaign, with cool prints and luxe velvets that glint in the light of a lost empire.

The sea is turquoise, mirroring the deep colours of Winter, while paisley prints and decadent embroidery stand out on stylish suits created to take you from day to night in true European style.

Cinq à Sept

Bassike’s commitment to sustainability is honoured in this campaign shot in Sicily by Proof-of-Dreams on the iconic cliffs of Scala dei Turchi.

The luminescent white sandstone coast mirrors the brand’s aesthetic of modern pieces crafted with integrity.

"Consciously designed using quality natural fabrics and ethically sourced materials, the campaign is a contemporary vision set amidst the purity of the Italian coast".

Bassike

The subtle splendour of Cartagena functions as a decadent backdrop to the timeless glamour of Rebecca Vallance’s vibrant designs.

Shot in an exquisite historic villa, the colonial glamour of old-world Colombia highlights the artisan beauty of these pieces crafted from fine silks and blends for the international woman.

This campaign celebrates the sophistication of contemporary feminine aesthetics amidst the abundance of medieval-style luxury.

Rebecca Vallance

Set amidst the Renaissance villas and vineyards of Tuscany, Adam Lippes Fall collection is decadent simplicity personified. Inspired by the rich hues of Studio Peregalli’s Italian architectural suites, these designs embody modern sophistication and raw elegance.

Featuring soft cashmere, light silks and quality blends, the pieces delicately combine structure and femininity for a faultlessly elegant look.

Adam Lippes

Come on our journey through Nevada with Camilla with love, capturing the endless spirit and raw beauty of the backcountry to the epicentre of Death Valley, discovering an underbelly of art culture along the way.

Camilla

Uniting the fluidity of technical components with lifestyle, the GEL-QUANTUM 360 6 sneaker evolves a combination of style, performance and comfort.

The latest colourways combine an array of bright colours and basics layered on pearlescent white soles. In minimalistic environments, it should always be light and its source that are the stars. This is the interplay that brings this range of reinterpretations to life.

Asics

Fashion meets the desert in Proof-of-Dreams' latest campaign for JETS luxury swimwear on the remote frontier of Bolivia’s iridescent salt flats. The blue dome of the sky forms an amphitheatre that frames the collection travelling lithely across bare earth.

Amidst the Andes, near the town of Uyuni, the mountains glisten a dull red, fading to purple as the sun drips into the hills in the evening.

Jets

Inspired by the power of the earth, the Verge eyewear collection echoes organic forms distilled through stylish lines and lightweight designs. This campaign pays tribute to the refined eco-finishings by emulating the warmth of bare earth and polished craftsmanship, echoing attention to detail that matches the wearer's nature.

Khromis

A panoramic vista of white-washed buildings and volcanic beaches, Santorini’s stunning coastline is as idyllic as it is fashionable.

A regular holiday island for celebrities and stylish millennials, this Grecian jewel in the Aegean is an iconic travel location, combining elegance and sophistication amidst the grandeur of natural beauty.

Seafolly

There’s a buoyant and vibrant energy in the Cuban town of Trinidad, where colonial country charm meets 1950’s groove. The crumbling, time-worn city dances to a seductive beat as heat permeates from the sky, glowing on faces that could have stepped out of a Gauguin painting. Riding in the back of a classic 1950’s convertible, the vibe is laid-back, sweet, serene and impossible to resist. Pastel palettes of ochres blend invisibly into each other.

Our team produced a series of campaign imagery and video content for Sunday Somewhere, encapsulating the understated beauty found in the simplest things.

Sunday Somewhere

The proof-of-Dreams campaign of Adam Lippes' latest resort collection is fashionable for timeless eclectic luxury, with designs that are eternally modern and chic.

The verdant decadence of Central Park, the New York garden landscape, captured Adam’s attention to detail. Finding serene, quiet places amongst the chaotic energy of the city of dreams. Featuring soft cashmere, light silks and quality blends, the pieces delicately combine structure and femininity for a faultlessly elegant look.

Libre. A reinvention of floral perfume. This fragrance is for women who do what they want and dare to be exactly who they are.

Captured in Sydney's opulent state theatre, famous for its Art Deco majestic elegance, we found the perfect reflection for the romantic spirit and fashion decadence to express YSL beauty's holiday campaign Gift Bold. Gift Gold. Gift YSL.

Portuguese architects and brothers Manuel Aires Mateus designed Casas Na Areia to represent Portugal inviting the local landscape to become an integral part of a complete architectonic vision.

The collection is a perfect match for the breathtaking coastal region of Comporta, celebrating the brand's sophisticated sentiment by tonally harmonizing with the natural surroundings.

Nestled in the breathtaking coastal region of Comporta, Portugal, the Elka Collective Campaign evokes a sense of timeless elegance and effortless style. Against a backdrop of golden sands and turquoise waters, each image exudes a sense of dreamy, natural beauty and personal expression.

Elka Collective

From chic city-to-beach essentials to beauty and skincare you can’t be without— Moda's annual guide is back to help you welcome the season in sensational style. Set against a historical European city backdrop, this spring-to-summer campaign highlights transitional dressing through the modern woman's sensual, sophisticated, and self-possessed lens.

Moments of motion and activity are balanced with calm, assertive confidence. Reportage-style photography establishes a mood of intrigue that is heightened by the candid, almost voyeuristic nature of this campaign.

Chic body-skimming silks, hyper-cool utilitarian separates, and clean works of effortless glamour will be captured through reportage-style photography that instantly draws you in with a voyeuristic allure.

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